Task: Convince viewers Viceland is for everyone.
Idea: Everyone's gear tells a story and our platform is here to display them.
Activation: At a major concert, festival, conference or event, attendees would take pictures of their clothing (ex. Footwear, jewelry, etc.) that represent who they are and posts would show up on a large
display in the form of a digital wall installation.
AD: Erica Grau